YETI IPO Lead Mandate
AT A GLANCE
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Sector: Outdoor / Consumer Goods
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Objective: Secure a Lead Bookrunner for a $304.5M IPO
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Velocity: 15-Day Delivery (including two review cycles)
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The "Closer": A cinematic Sizzle Film engineered as a strategic pitch asset
THE CHALLENGE: The $1.7B "Bake-Off"
In a high-stakes competition for a $1.7 billion valuation, a Tier-1 firm needed to prove they were true stewards of the YETI Nation. We translated YETI’s transition from a grassroots mission to a global innovator into a visceral experience that outperformed the competition.
THE ARCHITECTURE: Strategic Collaboration
Direct Partnership:
Bypassed agency layers to partner with Managing Directors, ensuring zero narrative dilution and maximum velocity to the final product.
Distilled Complexity:
Fused YETI’s "Built for the Wild" ethos with investor-grade data to bridge the gap between dry metrics and the brand’s raw integrity.
Narrative Engineering:
We applied structural rigor and architectural mastery to engineer a film that fused cinema-grade artistry with a definitive, indestructible business function.
THE WIN
Through a direct, high-velocity partnership with the deal team, we translated the YETI Nation’s aspirations into an indestructible $1.7B mandate closer. As the definitive asset that secured the Lead Bookrunner position for our Tier-1 client, the film captured maximum fee revenue and significantly advanced the firm's standing on the global league tables.
From the DEAL TEAM VP
“We wanted to extend our thanks one more time for a tremendous final product. Our client was extremely pleased with the video, and we couldn't have done it without you guys.”