CASE STUDY: farfetch ipo mandate
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AT A GLANCE
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Sector: Luxury / E-commerce / Tech
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Objective: Secure a Joint Bookrunner mandate for a $1.01B IPO.
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Velocity: 14 Day Delivery (including two review cycles)
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The "Closer": A cinematic Sizzle Film engineered as a strategic peer to the bank’s pitch deck.
$1.01B
IPO
14
Day Delivery
3 MINUTE
BAKEOFF FILM
THE CHALLENGE: Winning the "Bake-Off"
Securing a Joint Bookrunner mandate for Farfetch’s IPO required more than a standard presentation—it required a definitive "closer." In the high-stakes "bake-off" environment, we translated a complex luxury-tech investment thesis into a visceral, cinematic experience that proved the bank internalized the issuer’s vision more deeply than the competition.
The Architecture
Direct Partnership:
Bypassed the agency "telephone game" to partner directly with Managing Directors, ensuring strategic precision and zero dilution.
Distilled Complexity:
Synchronized operational data with an investor-grade narrative set within a dynamic cultural landscape—utilizing contemporary luxury influencers and curated soundscapes.
Narrative Rigor:
Engineered a film that bridged the gap between dry market data and a clear vision of the future—demonstrating a superior understanding of the unique “intersection of luxury and technology” investment thesis.
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THE WIN
The film acted as the definitive, high-stakes "closer" in the final pitch room helping the bank successfully secure the Joint Bookrunner mandate.
From the Deal Team
"This is fantastic. We wouldn’t expect the quality to be any less!"